Coke VS Pepsi
The decades old cola war has now shifted advertising dollars into a new beverage market fight. Aquafina- owned by Pepsi, is the No.1 bottled water with Coca-Cola's Dasani in a close No.2 spot. Today, water is a 3.5 billion market and everyone wants a drop of it.
"Figuring out how to turn the world's most ubiquitous thing into something distinctive and lucrative is suddenly a big battle in the beverage wars.Pepsi executives regularly debate whether they should divert marketing dollars from cola. Bottled water makes up less than 10% of either company's U.S. beverage sales. But nationwide bottled-water sales grew 30% last year, compared with 0.6% for soft drinks. Coke and Pepsi, in other words, now see water as their single biggest growth opportunity."